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Looking to amplify your partner marketing strategies? This episode of Channel Journeys features Rick van den Bosch, founder and CEO of the Channext partner marketing platform and co-host of the Partnerships Unraveled podcast. You’ll learn 5 steps you can take to unleash to power of ecosystem-centric partner marketing. And proving that startup CEOs do not shy away from a challenge, Rick shares a personal challenge he undertook: training for the Amsterdam Marathon with his team.
KEY TAKEAWAYS
Here are 5 things you can do to unleash the power of ecosystem marketing:
- Gather data on your partners to segment them based on their business model, which of your alliance partners they represent, and the markets they are serving.
- Merge your alliance marketing with channel marketing to leverage a larger budget and create a joint value story that is more interesting for your partners and your customers.
- Look at the overlap between your alliance partner’s partners and your channel partners and run alliance campaigns with those overlapping channel partners.
- Recruit more of your alliance partners’ partners using a Nearbound strategy for introductions and your alliance campaign to generate interest.
- Leverage your alliance partnerships and automation to create and execute campaigns with your overlapping partners who are targeting the SMB market. Apply an Opt-Out rather than an Opt-In strategy.
LINKS & RESOURCES
- Connect with Rick on LinkedIn
- Listen to Tricia Atchison: How to Build an Award Winning Channel Marketing Program
- Check out Rick’s podcast Partnerships Unraveled
- Try Impartner Partner Management
