·
One of the common mistakes we make in channel marketing is expecting our MSP partners to use our self-serving marketing content. MSPs don’t sell individual services. They sell a complete offering. Getting your MSP to sell more of your solution requires helping them sell more of their of their complete offering. Dan Tomaszewski, EVP Channels, shares how Kaseya is empowering MSPs with an innovative marketing service that enables their partners be more successful and more profitable in selling their complete offerings.
KEY TAKEAWAYS
Here are the top 5 things I learned from Dan about powering up your MSPs with a marketing service:
- Marketing campaigns built for your MSPs can’t be designed to promote your solutions. They need to promote the MSP’s offering and brand.
- You can also help MSPs by providing additional content including blogs, videos, social posts and social graphics.
- All of the marketing content needs to written in plain talk, addressing the business needs of the end customers, and positioning your MSPs as thought leaders.
- Offer your marketing content on a partner portal that allows you to track partner engagement and follow up with partners who aren’t engaging.
- Don’t be afraid to charge for your marketing service, not to make a profit but to cover your costs. Partner’s will value it more than if you gave it away.
LINKS & RESOURCES
-
- Connect with Dan on LinkedIn
- Listen to 10 Tips For Building A SaaS MSP Channel
- Hear How To Find, Engage, And Inspire MSPs
- Learn more about Allbound
