Dave Thomson: How to Gain Executive Channel Buy-In

Executive buy-in is always at the top of the list of key success factors for a successful channel strategy. Dave Thomson, Chief Revenue Officer at Allbound, describes what you can do to gain that executive support. Apply these tips to gain buy-in for your partner strategy, your channel budget, and for reseources you need to execute. 

KEY TAKEAWAYS

Here are 5 tips I learned from Dave about gaining executive support:

1. Gaining support starts with managing up. Get to know your boss and your executive leadership team, and what they are trying to accomplish.
2. Build a connection before you even start working on getting buy-in on your strategy. Learn how your leaders like to communicate and make sure you’re aligning your work style and communication style with theirs.
3. Clearly present the problem you are solving, the potential return on investment, and the cost of doing nothing. 
4. Don’t try to do this on your own. Build advocates from different departments across the organization who will also help you gain support. 
5.  People relate to stories. Be ready with good success stories on whatever it is your trying to get people to believe in. 

LINKS & RESOURCES

• • Follow David on LinkedIn
  • Hear my Top 10 Channel Tips From The Channel Journeys Podcast
  • Listen to more insights on gaining sales support with Rich Blakeman
  • Learn more about Allbound