Last week I had the pleasure of visiting Nashville to attend the first Channel Con hosted by GTIA, the new organization created upon the sale of CompTIA. GTIA invited about 10 podcasters to sit on Podcast Row, including Channel Journeys.
This episode is the first of 10 interviews Recorded at Channel Con. I’m speaking with Heather Margolis, a seasoned entrepreneur and three-time guest on the show. This 15-minute interview dives into Heather’s journey of selling and then reacquiring Channel Maven Consulting and her vision for empowering partners to up their marketing game using AI. Heather shares practical tips on successful channel marketing strategies, emphasizing how AI is transforming the landscape for IT vendors, MSPs, and solution providers.
You’ll also hear my plans for the future direction of Channel Journeys.
KEY TAKEAWAYS
Here are Heather’s top 3 tips for partner marketing with AI
- Optimize Content for AI & SEO: Use AI tools like ChatGPT for generating content and platforms like SEMrush for optimizing it for search engines and AI.
- Harness Video & Animation Tools: Encourage partners to utilize AI-driven video and animation platforms to create engaging, high-quality content efficiently, such as DaVinci AI for creating images or cartoon versions of individuals, adding a creative touch to presentations and materials.
- Build Relationships through Strategic Campaigns: Focus on personalized and strategic outreach, utilizing innovative tools to build genuine connections with potential clients, ensuring long-term engagement and success.
LINKS & RESOURCES
- Connect with Heather on LinkedIn
- Listen to Unlocking the Benefits of GTIA with MJ Shoer & Carolyn April
- Flash back to Heather Margolis on The Channel Journey of Channel Marketing
