Mark Brigman is the founder of the company and author of book Partnernomics. After a career leading partnerships with Sprint, Mark studied the economics of partnering, wrote a book, and took the leap to launch a company focused on helping others drive successful partnerships. In this episode, he shares the five phases of a successful partnering process.


Successful partnering starts with a playbook. Here are the five key elements that Mark has learned drives repeatable success:

  1. Partnering Strategy – create a living strategic plan to drive internal alignment from the CEO down to the field on what, how, and over what time frame you are going to achieve through partnering
  2. Engage Partner Candidates – identify your high value candidates, understand their business model, position your value proposition, then objectively score and rank them against each other to maximize your probability of building a long term successful partnership
  3. Negotiate the Partner Agreement – start with a business term sheet that lays out how you are going to work together. Make sure you have total alignment before getting legal involved and before you sign the agreement!
  4. Close the Agreement – make a go or no go decision based on alignment and strategic fit with the partner
  5. Operationalize the Partnership – proactively manage to success leveraging the Strategic Partner Leadership Model


Over 50% of failed partnerships can be eliminated before the deal is even signed - @partnernomics Click To Tweet The most powerful partnerships out there are the ones where our strategic plan intersects with their strategic plan. - @partnernomics Click To Tweet


Enjoy the show? Subscribe to Channel Journeys Podcast and get notified of each new episode.

  • This field is for validation purposes and should be left unchanged.

Share this episode:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

Subscribe and listen to the Channel Journeys Podcast on your favorite platform:

  • This field is for validation purposes and should be left unchanged.

Enter Your Name and Email Below To Get a Free SaaS Channel Course

  • This field is for validation purposes and should be left unchanged.