Building a partner ecosystem requires a substantial investment in your channel team and your partners. How do you know if you’re making progress? How can you measure the performance of your partner ecosystem with so many different partner roles and types?
Knowing what to measure and setting goals on those key performance indicators (KPIs) drives internal alignment on what’s most important, helps keep your executive team informed of progress, and highlights challenge areas that need to be addressed.
KEY TAKEAWAYS
Here are 10 KPIs that you can track to measure your partner ecosystem performance. They fall into 4 main categories:
Partner Growth
• Overall partner revenue
• Partner originated revenue
• Focus partner revenue
Partner Contribution
• GSI revenue influence
• TAP influenced
• % opps partner delivered
Partner Satisfaction
• Partner Margin
• Partner NPS
Partner Success
• # Certifications
• Partner Delivery NPS
These are 10 ways to measure the performance of your partner ecosystem, as well as the effectiveness of your partner program. There’s one more measure, the most important of all…and that’s the overall growth of your company.
LINKS & RESOURCES
- Connect with Rob on LinkedIn
- Hear Joe Golemba’s recommendations on KPIs for the Modern Partner Ecosystem
- Listen to Josh Lewis: Driving Breakthrough Partner Performance
- Learn more about the RAGBRAI bike ride across Iowa
